At Mors Vitae, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by Mors Vitae and how we use it.
1. Information We Collect
We collect several types of information to provide and improve our services to you:
-
Personal Identifiable Information: When you make a purchase or attempt to make a purchase through our site, we collect certain information including your name, billing address, shipping address, email address, and phone number.
2. How We Use Your Information
We use the information we collect in various ways, including to:
-
Fulfill, process, and ship any orders placed through the site
-
Communicate with you directly regarding order updates, tracking details, or customer support inquiries.
-
Screen our orders for potential risk or fraud.
-
Provide you with targeted marketing communications, automated email updates, newsletter campaigns, and product announcements that we believe may be of interest to you (where you have consented to opt-in).
3. Cookies and Tracking Technologies
Mors Vitae utilizes standard tracking tools, including cookies, log files, and web beacons. These technologies are used to enhance your shopping experience, remember your cart items, and analyze overall traffic trends.
-
Advertising Pixels: We utilize third-party tracking pixels (such as Meta and TikTok pixels) to measure the conversion rates of our digital ad campaigns and to deliver highly relevant, retargeting advertisements to you based on your browsing behavior on our storefront.
4. Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above:
-
Shopify: We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here
(https://www.shopify.com/legal/privacy). -
Payment Gateways & Couriers: Your data is shared securely with our integrated payment processors and logistics partners to successfully clear transactions and execute physical package delivery.
-
Compliance with Law: Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.
5. Data Retention
When you place an order through the site, we will maintain your Order Information for our internal business records unless and until you ask us to delete this information.
6. Your Rights
Depending on your geographic location, you may have the right to access the personal information we hold about you, to ask that your personal information be corrected, updated, or deleted, or to opt-out of marketing communications at any time. To exercise these rights, please contact us through our official support channels.
7. Changes to This Policy
We may update this privacy policy from time to time in order to reflect, for example, changes to our data collection practices or for other operational, legal, or regulatory reasons.
8. Contact Us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at mv@morsvitae.com.